- 纽约
- 2018年2月13日
According to the new Forrester report, modern marketing tactics like cross-device stitching and location-based mobile advertising create new privacy risks, forcing businesses to be more conscientious of customer privacy and security constraints. “Privacy is still an afterthought in most marketing organizations. In large part, that’s because marketers don’t understand their new responsibilities and don’t know where to turn for help. Internal resources — like legal or security and risk teams — are still often stuck in compliance and risk-mitigation mode because they don’t understand the business drivers behind new marketing tactics,” as outlined by the report authors.
The Forrester report states marketers need guidance to make sense of their new privacy responsibilities and outlines six service offerings, to help marketers create processes and best practices. Collibra is referenced as a firm that can help with governance and policy management.
“Most organizations understand, at least in theory, the importance, scope and stake involved in assuming full responsibility for the protection of their customers’ personal data. However, many still struggle with where to start to meet this privacy imperative,” said Felix Van de Maele, Collibra co-founder and Chief Executive Officer. “The Collibra platform provides a solution for managing and defining enterprise-wide policies, business rules, and data assets to provide the necessary level of data protection and quality to help organizations become GDPR compliant and support broader data privacy initiatives.”
As stated in the report, “Effective management of data governance policies reduces the likelihood of breaches and noncompliant treatment of data. The GDPR will require marketers to ensure proper treatment of European citizen data internally and by any agency or technology partners acting on their European customers’ data. Working with their enterprise architecture colleagues, marketers should map customer data flows to ensure that compliant practices are codified into marketing policies.”
The capabilities outlined by Forrester, and more, are available as part of the Collibra Data Governance Center 5.3. Forrester previously named Collibra a leader in The Forrester Wave™: Data Governance Stewardship And Discovery Providers, Q2 2017.
*The Capabilities Marketers Need To Build A Strategic Privacy Function (by Fatemeh Khatibloo and Alexander Spiliotes) was published on February 5, 2018.
Access the full report here: http://ow.ly/mZgc30if55l
About Collibra
As the leader in data governance and catalog software, Collibra helps organizations across the world gain competitive advantage by maximizing the value of their data across the enterprise. Collibra is the only solution purpose-built to address the gamut of data stewardship, governance, and management needs of the most complex, data-intensive industries. Our flexible and configurable cloud-based or on-premises solution puts people and processes first – automating data governance and management to quickly and securely deliver trusted data to the business users who need it. Learn more at www.dapouch.com.
Media Contact:
Colleen Irish
617-842-1511
cirish@tieronepr.com
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纽约,2018年2月13日- - - - - -新万博移动客户端,领导者在企业数据治理和目录软件,一直在被弗雷斯特研究公司的一份新报告,题目是“营销人员能力需要建立一个战略隐私功能”。该报告看17能力类别,营销人员的隐私项目的支持。
根据新的Forrester报告,跨设备缝制等现代营销策略和基于地理位置的移动广告创建新的隐私风险,迫使企业更加认真的客户隐私和安全约束。“隐私仍然是一个事后的想法在大多数市场营销组织。在很大程度上,这是因为营销人员不了解他们的新责任,不知道去哪里寻求帮助。内部资源——比如法狗万新闻c律或安全和风险团队——仍然经常停留在合规和风险降低的模式,因为他们不了解背后的业务驱动新的营销策略,”报告作者概述。
Forrester报告国家营销人员需要指导意义的新的隐私的责任,并概述了六个服务,帮助营销人员创建过程和最佳实践。新万博移动客户端Collibra引用作为一个公司,可以帮助治理和政策管理。
“大多数组织明白,至少在理论上,重要性,范围和股权参与承担全部责任保护顾客的个人数据。然而,许多仍然挣扎着从哪里开始为了满足这种隐私势在必行,”菲利克斯Van de Maele说,Collibra联合创始人兼首席执行官。新万博移动客户端“Coll新万博移动客户端ibra平台提供了一个解决方案定义企业范围的管理和政策、业务规则、数据资产,提供必要的数据保护和质量水平,帮助组织成为GDPR兼容和支持更广泛的数据隐私举措。”
正如报告中提到的,“有效管理数据治理策略减少漏洞的可能性和违规处理的数据。GDPR需要营销人员以确保适当治疗的欧洲公民内部数据和任何机构或技术合作伙伴根据欧洲客户的数据。与他们的企业架构工作的同事,营销人员应该将客户数据流映射到确保符合实践转变为营销政策。”
Forrester,列出的功能,可用5.3 Collibra数据治理中心的一部分。新万博移动客户端Forrester以前叫Collibra Forres新万博移动客户端ter的领袖波™:数据治理管理和发现供应商,2017年第二季度。
*能力营销人员需要建立一个战略隐私功能(通过今天Khatibloo和亚历山大Spiliotes)发表在2月5日,2018年。
访问这里的完整的报告:http://ow.ly/mZgc30if55l
关于Coll新万博移动客户端ibra
在数据治理和编目软件,Collibra世界各地帮助组织获得竞争优势通过最大化他们的数据在整个企业的价值。新万博移动客户端新万博移动客户端Collibra是唯一解决方案专用地址的数据管理、治理和管理最复杂的需求,数据密集型行业。灵活的和可配置的基于云的或本地解决方案使人们和过程——自动化数据治理和管理迅速和安全地交付可信数据业务用户需要它。学习更多在www.新万博移动客户端collibra.com。
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科琳爱尔兰
617-842-1511
cirish@tieronepr.com
